For the owner Tim Gulde, physiotherapy is always a consideration of the whole system and its connections and this should also be reflected in the logo and name. Gelenkpunkt reflects his approach to therapy. The circle as a basic form is the natural consequence here to transport the wholeness. Inserted is a sketched joint with reference to the activity and the name. The sketchy aspect is in deliberate contrast to the clear writing. The whole CI is designed for further topics such as alternative practitioners. Here the circle always forms the central element and can be combined with other joint points, symbols. Victoria also supervised Tim Gulde during the entire process of designing the rooms of the new practice in Ulm as well as in marketing.